I received this  email letter as a jcp customer, and want to share the message. It is the response I was hoping for from retail.  Although I do not shop Black Friday I plan to this year at JC Penny’s

                                                                                               …just saying

Ron Johnson, CEO

Dear valued customer,

Happy Thanksgiving!

This year, we’re going to kick off the holiday shopping season with
the most exciting Black Friday in our history. And yes, we’re going to
start our Black Friday–on Friday.

I know that some retailers are opening on Thanksgiving this year. But
spending Thanksgiving with family is one of America’s greatest
traditions. Since jcp was founded on the Golden Rule, I’m proud to
honor this tradition by keeping our stores closed on this special day.

I hope our customers and employees all enjoy a wonderful holiday with
loved ones.

And when we open at 6:00am the following day, we’ll be honoring
another great American tradition–Black Friday–with our one big sale
of the year.

I challenged our teams to place the lowest prices ever on everything
we offer for sale on Black Friday. After comparing our offerings to
other retailers’, I’m confident that jcp has the best values on a wide
range of terrific gifts. You’ll find eye-opening savings on hundreds
of items throughout the store–like $8 kitchen electrics, $10 Arizona
skinny jeans, $25 boots in over 50 different styles, and much more.

And that’s just the start. On Black Friday, we also launch our Merry
Christmas America campaign. We’ll be giving away 80 million
commemorative buttons, 20 million of which will win a great gift.

Simply get a button at jcp, then visit jcp.com/christmas and enter the
code on your button to see if you’ve won. You’ll get another
button-and another chance to win–every time you visit jcp during the
holiday season (while supplies last).

We’ve got some amazing gifts to give, including great American
vacations to Chicago, Yellowstone, New York and Washington, D.C., a
trip to Los Angeles to be part of “12 Days of Giveaways” on The Ellen
Show, jcp merchandise and jcp holiday certificates. We’re giving away
100 vacations on Black Friday alone.

I hope Merry Christmas America helps add some cheer to your holidays.
On behalf of everyone at jcpenney, best wishes to you and your
family.

See you Friday!

Yours truly,

Ron